Our story · Aura Viva

How a memory turned into jewelry.

1

A folder called “Mom”

Hi, I'm Samuel. One day after work, I noticed a folder on my desktop called “Mom”. It held every picture of my late mother, and it struck me that these images just sat there, collecting digital dust.

where it all started where it all started

I started thinking about how I could keep those pictures close to me in a meaningful, elegant way. I turned the idea over for weeks without finding an answer. Then one day Sadie, my girlfriend (and now our jewelry designer), mentioned she wanted to take a jewelry design workshop, and a light bulb switched on:

“What if I could keep all these memories inside a piece of jewelry?”

I went straight to work, convinced I'd whip something up within a week. Oh boy, was I wrong. Storage dilemmas. Chip sizing battles with the iPhone's weak antenna. Three manufacturers, two of which couldn't deliver the quality we needed. Design after design, prototype after prototype.

A year and a half later, we finally launched Aura Viva Memory Jewelry, and we couldn't be more proud.

…and where it ended up …and where it ended up

18 months from idea to reality

where it all started where it all started
…and where it ended up …and where it ended up

18 months from idea to reality

2

1.5 years of stubbornness

first sketches and chips first sketches and chips
the ugly duckling the ugly duckling
Sadie creating 3D designs Sadie creating 3D designs
finally. finally.
3 manufacturers, only 1 kept ↯ countless iterations → launched at last!
3

The two of us

Samuel Samuel

Samuel

Co-founder · the stubborn one

The one who found a folder called “Mom” and refused to let it gather dust.

Sadie Sadie

Sadie

Co-founder · jewelry designer

The designer who turns memories into pieces you actually want to wear.

A note on our promise

  • Forever. No expiration dates. Your memories stay, and if we ever had to close, we would tell you far enough ahead for you to take every one of them with you.
  • No subscriptions. One payment. No monthly fees, no surprises.
  • Real people. When you write to us, it's the two of us reading. The same people who built this for a folder called “Mom”.

Samuel & Sadie FOUNDERS, AURA VIVA

the story continues with yours… Discover Aura Viva Questions? Write to us →